About us

The Association of Beer Producers was founded in 1991 at the Croatian Chamber of Economy and since then gathered the largest breweries in Croatia.

Members of Association systematically and continuously promote responsible alcohol consumption and the prevention of underage drinking.

Our social responsibility

Since 2015, the Association has been running Turn on your conscience  - Sometimes you need to say no to children  campaign - National CSR campaign for prevention of underage drinking.

Campaign goals

• raising public awareness of respecting minimum age for selling and consumption of alcohol that is defined by law

• prevent purchasing and consumption among underage population

• raising public awareness of negative consequences of alcohol abuse at any age, especially among youth

Self-regulation

The Code of Responsible Marketing Communication of beer producers, was adopted more than 15 years ago. This Code ensures that our marketing messages are directed exclusively at adults, while advocating only moderate beer consumption.

In addition, as a member of the Brewers of Europe/BOE, we have voluntarily committed to labeling ingredients and energy values.